While many startups aspire to become "The Property of Google," UK-based DotHomes wants to be "the Google of property."
Just when you thought the days of aspiring Googles had ended, vertical search took on a life of its own. In real estate, Zillow, Trulia, Craigslist, Redfin and other sites have become classic disruptors in the marketplace.
In the UK, the disruptor was DotHomes.co.uk. After conquering South Africa, DotHomes (free for consumers and realtors) has crossed the pond to the U.S.
Greg Sterling of Screenwerk is all gloomy about survival prospects for 10-12 real estate search engines. He likes the Bob Tedeschi POV in his NY Times E-Commerce Report today, Despite Housing Slide, Real Estate Sites Sell . Tedeschi quotes Nielsen Online that the number of ads displayed on real estate sites are down, though the number of visitors is up.
The DotHomes press release notes in big caps that it "DOES NOT" host realtor listings on its site, only result summaries. Users are directed to the agents Read more…
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